Intellectual Property

Recent Legislation Affects Business’ Ability to Contract Against Negative Online Content

In the age of the viral tweet and YouTube channel, it’s no wonder that many businesses expend significant resources to manage and cultivate a positive online footprint. As 2017’s seemingly endless supply of high profile corporate PR disasters has thus far demonstrated, it has never been easier for a business to lose control of its online reputation. Well aware that online reviews increasingly inform and influence consumer choices, the prudent business owner may well wonder how he or she can best protect the company from negative online content. (more…)